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✨Hello Brilliant Founder Leader✨
It’s time for you to step into your most authentic, powerful voice and create the impact you were born to make.
Speaking * Writing * Thought Leadership
You see the same founders and leaders speaking on all of the podcasts, stages and online summits, and wonder - how do they get these opportunities with such ease?
You know that your message and story belongs on these stages and in these high-level conversations.
While you have spoken on some great stages, and have enjoyed the interview and writing opportunities that have come your way, becoming a go-to expert still feels elusive and mysterious.
These questions just keep playing in your mind:
- What is the secret to getting on the BEST stages in my industry?
- How do I make sure my message stands out in a way that is distinctive?
- Why does my message always feel like it’s not quite right and how do I fix that?
- How can I be more confident in sharing my message?
- ...and how do I fix it if I get something wrong?
- Are my stories strong enough – are they even worth telling?
- How does a person move into that next level of visibility – and stay consistent with it?
- How can I create a visibility plan that I’ll actually stick with?
And if you’re honest, you're a little afraid of some of the “shadow” parts of becoming well known in your industry. Such as:
- What if I make a mistake that makes a lot of people angry or messes with my credibility?
- If I share my most vulnerable story, will I be judged negatively by people I respect?
- Will becoming well known require me to be on the road all of the time, taking me away from home and family?

"What I love most about being a part of the collective are the incredible resources and inspiration we get access to every month, the total lack of judgement and the ever presence of positive feedback and support, and, of course, Michelle and her light tying it all together for us week after week. It’s hard to find spots where I feel welcome in the world these days and TLC is one of those beautiful, bright spots for me."
- Jamie Muskopf, Strategist & Technologist
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Imagine instead how it would feel to know that the message and story you're sharing change lives everyday?


Some of the best work that I did in 2019 was with Michelle
"The first conversation we had made me realize that what I really have to say is so much bigger. She really helped me get to the heart of my message. When I went up to do that talk, I had all the confidence in the world. I knew it like the back of my hand. It also helped me shape the outline of my book. Some of the best work that I did, definitely, in 2019 was with Michelle.”
- Rachel Rodgers, CEO of Hello Seven
Becoming well known in the ever-growing sea of thought leaders is tricky. The online world is a busy, crowded place and often it feels overwhelmingly difficult to be noticed, let alone to attract attention to your business and expertise.
Yet, standing out is the best way to make the biggest difference through your business.
It feels like there’s some kind of secret that only a select few know and they aren’t sharing.
The fact is: That’s kind of the truth.
There IS a secret to getting these great opportunities that allow you to get on those great online and IRL stages. To turning your work into a naturally magnetic thriving movement.
In the Made For This Collective, we support you into becoming a sought-after expert in your industry making a consistent, powerful impact.
Because here’s the truest TRUTH…
Some of us are called to serve with our stories and expertise. That inner call is your sign—YOU WERE MADE FOR THIS.
Our mission is to help you show up and shine as a radiant leader in your industry with full heart and soul.
In this implementation support Collective, we build our content on the foundation of Radiant Leadership!

Hire Michelle for any major talk
that you need to give
"I killed it on that stage because Michelle helped me frame my rooftop message. She helped me deliver a talk that made sense, and that rallied an audience to buy into the idea that if we want to solve major world problems, we have to help girls and women stop dieting. None of that would have happened without her loving, but firm guidance. Hire Michelle for any major talk that you need to give.”
- Susan Hyatt, CEO Susan Hyatt Inc & Susan Hyatt The Agency

More than ever, you want to make a difference with your work in the world - and you don’t want to do this alone anymore.
When you join us inside the Made For This Collective, here’s what you can expect to happen:
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Release the old paradigm way of doing great work and step fully into Your Sacred Voice, as you are designed to do
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Get a new level of clarity on the message at the heart of your work
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Gain access to best in class training and best practices in speaking and thought leadership from a high-level TEDx and Executive speaker coach
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Learn how to let go of the barriers to your most authentic powerful expression - on stage, in video, and in your writing
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Learn a system for being consistently visible in front of the people you are most meant to serve
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Get Expert feedback to ensure the message/talk you’ve crafted is the best it can be
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Finally make the impact you know you are meant to and be surrounded by a community of women and allies supporting you along the way!
Here’s what you get every month as part of The Collective:

Monthly Co-Working Sessions
Every month you will be invited into a monthly co-working session. These are concentrated times for some connection and good work together. During these co-working sessions, you'll bring something you want to get done in this two hour window and let the shared energy support you in making it happen!

Brilliant Private Community of Thought Leaders
Leadership can be lonely – but not when you surround yourself with big-hearted, mission-driven people like yourself. In our private Facebook group, you will be able to share your ideas, ask for feedback or just to have us cheer you on. Michelle and the CLC team will be in the group every single weekday, answering questions and providing encouragement. This kind of community is GOLD on your path to thought leadership!
My Guarantee to You
The resources and support are rich inside the Made for this Collective, and our goal is to help you stay focused only on needle-moving activities. We are committed to bite-size learning, experimentation and support. If at any point you feel that the membership is no longer a fit for your needs, you can provide us 3 business days notice and we’ll cancel your membership, no questions asked. If you paid for an entire year, we’ll make sure your membership does not renew.

Hi, I’m Michelle!
I’ve been supporting thought leaders, coaches, wellness entrepreneurs and founders in their messaging, speaking and thought leadership for more than 12 years. My clients lead very successful coaching and wellness companies, are often best-selling authors and speak on TEDx stages and at the best conferences in their industry. It is an honor to help them reveal the clarity, conviction and powerful expression that allows them to make the biggest difference possible through their work. I love that I get to help you do that, too!
I’ve written and published three books, the latest and most relevant being Beyond Applause: Make a Meaningful Difference through Transformational Speaking.
I’m the host of the Brilliance at Work podcast and also the creator of Speak So It Matters presentation skills training for companies and organizations committed to doing good work in our world. If you’d like to learn more about me, you can visit michellebarryfranco.com and brillianceatwork.com. It is an honor to be your guide and your head cheerleader here at the MFT Collective.
THE COLLECTIVE IS FOR YOU IF...
✓
THIS IS NOT FOR YOU IF...
❌ You already have plenty of opportunities for speaking and thought leadership requests, and a great system for making decisions about which to engage
You aren’t open to coaching that will help you become better in your speaking and thought leadership
You’re not looking to connect with and contribute to a community of thought leaders
There has never been a more important time for you to share your life changing work in our world.
Between the extraordinary changes from a world pandemic, civil unrest and rightful focus on racial justice, your voice is more needed than ever.
We are devoted to helping you make that positive impact in the world as soon as possible, while giving you as much support as possible.
Here’s what some of our brilliant members have to say about Made for This Collective…

"I have just been into the content you sent over including the visibility package. Can I just say — this is frigging amazing!! I need to take some time to go through it calmly and implement some things, but I was just so impressed I wanted to let you know."
- Joanna Denton, Executive & Public Speaking Coach
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"I love the email subject lines doc. It is golden when wanting to send out emails to my l list. Also the support and the Intention setting to help me focus for the week. Your incredible energy shows up really well in the group also Michelle. I haven’t had a lot of time to dive in completely, but I can feel the support in this group."
- Martha Brown, Founder & CEO of Martha Brown Coaching

Join Monthly
$67/month
Membership Includes:
- A New Masterclass each month
- Live Hot Seat Coaching
- Done-For-You Visibility Plan
- Monthly Co-Working Sessions
- Brilliant Private Community of Thought Leaders
- Access to a library of my best courses (Content previously sold for up to $6000)
Pay Annually
$697
Save $107 when you pay in full for a year.
- A New Masterclass each month
- Live Hot Seat Coaching
- Done-For-You Visibility Plan
- Monthly Co-Working Sessions
- Brilliant Private Community of Thought Leaders
- Access to a library of my best courses (Content previously sold for up to $6000)
Whether you are just stepping into thought leadership or you have been sharing your message for a long time on stages and in other ways, the Made For This Collective is created to support you beautifully.
A few A’s to the Q’s you might have about making it all happen:
How much access do I get to Michelle?
What happens if I can’t keep up and miss a live call or masterclass?
What is the cancellation policy?
What do I do if I have a question or need support between coaching calls?
Will this work for my specific industry?
Is there a discount for paying in full?
I’m not interested in public speaking. Is this still for me?
When does this begin?
How much time do I need to set aside each week for this?
How is the Made For This Collective different from a mastermind or course?
Do I get access to past month’s content when I join?
Is the content available for download?
I have a question that is not answered?
You don’t have to do this alone anymore!
I’ve worked with some of the best thought leaders, founders, and coaches in the industry, and I’ve supported speakers appearing on TEDx stages and other highly coveted conferences. You belong on these stages and in the most important conversations in your industry, too!
Our Mission
At Made For This Collective, our mission is to embolden and amplify the sacred voices of women founders and thought leaders - as well as their allies - to fully engage their power and influence so they can make the impact they are meant to make in our world.

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